ARTICOLO DI AIUTO

Come reindirizzare automaticamente i visitatori alla loro versione linguistica preferita

MultiLipi
MultiLipi 6/19/2025
10 minuti leggi

In a global infrastructure, friction is the enemy of conversion. If a user from Paris visits your site, they shouldn't have to manually find a flag icon to switch to French. MultiLipi's Ridirettore della lingua dei visitatori acts as an intelligent traffic controller. It inspects the incoming request's Accept-Language header (browser locale) and instantly routes the user to the matching localized version of your site (e.g., fr.yoursite.com).

Questa guida dettaglia il Protocollo di configurazione to enable this automated routing layer.

1. The Routing Logic

How the detection works.

1

Detection:

A user lands on yoursite.com.

2

Inspection:

The engine reads the browser settings (e.g., fr-FR).

3

Routing:

If French is an active language in your project, the system performs a 302 Temporary Redirect to the French subdomain immediately.

⚡ 302 Redirect
4

Fallback:

If the user's language is not supported, they remain on the default (Source) language.

2. Configuration Protocol

Enable this feature directly from your project's command center.

Step 1: Access Project Dashboard

  • Log in to your MultiLipi dashboard.
  • Navigate to the left-hand sidebar and click on Progetti to view your active portfolio.
MultiLipi dashboard showing Projects section in left sidebar with active portfolio and usage statistics

Step 2: Select Target Project

  • Locate the specific domain you wish to configure.
  • Fare clic sull'icona Riquadro progetto to enter its specific management console.

Step 3: Access Setup Configuration

  • On the left sidebar of the project view, click on Impostazioni .
  • From the dropdown or sub-menu, select Apparecchio .
MultiLipi Setup page showing Visitor Language Redirection toggle highlighted with red arrow and border

Step 4: Activate Routing

  • Scroll down the setup panel until you find the "Visitor Language Redirector" option.
  • Azione: Toggle the switch to SU .
  • System Response: The routing engine is now active. New visitors will be automatically redirected based on their browser preference.

Configuration Complete – Routing Engine Active

3. Benefici strategici

Why automate this process?

Bounce Rate Reduction:

Users are less likely to leave immediately if they see content in their native language within the first second.

Conversion Velocity:

Removing the "manual switch" step accelerates the user journey from landing to checkout.

Smart Fallback:

The system is non-intrusive; it only redirects if a matching translation exists, ensuring no user ever hits a dead end.

In sintesi:

Automatic language redirection transforms your site from a passive translation portal into an intelligent localization engine that anticipates user needs before they even click.

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