Blocco di entità
Entity Locking is the process of protecting specific words, phrases, or brand names from translation during multilingual content processing. By tagging critical assets like slogans, product names, and trademarks as "Do Not Translate" (DNT) entities, businesses ensure consistent brand identity across all languages and AI-generated citations.
Why Entity Locking Matters for Global Brands
When AI models and translation engines process content for international markets, they often attempt to "localize" branded terms based on their training data. This creates serious problems: your carefully crafted slogan "Just Do It" becomes "Hazlo" in Spanish markets, product names like "iPhone" get translated to generic equivalents, and unique identifiers lose all brand recognition. The financial impact is measurable—brand inconsistency leads to customer confusion, diluted trademark protection, and lost revenue in foreign markets. Entity Locking solves this by implementing DNT tags at the translation layer, creating an automated safeguard that preserves your brand assets while still translating the surrounding marketing copy. This is essential for companies scaling to 120+ languages where manual review is impossible.
Manual Review vs. Automated Entity Locking
Impatto nel mondo reale
Without Entity Locking
Nike Just Do It
Nike Hazlo
With Entity Locking
Nike Just Do It
Nike Just Do It