# Case Studies Braux **Source:** https://it.multilipi.com/blog/case-studies-braux **Language:** Italian --- 🏡 Luxury Real Estate Success # How Braux.ch Increased International Traffic by 300% for Luxury Real Estate Listings From a local French-only agency to a European real estate authority. A technical deep dive into how Braux.ch automated **multilingual SEO** for thousands of dynamic property listings. ![Team MultiLipi](/_next/image?url=https%3A%2F%2Fstatic.multilipi.com%2Fmedia%2Fprofile_images%2Fpost_LIb3wFf.png&w=3840&q=75) Team MultiLipi •January 5, 2026• 11 min read ![Braux.ch x MultiLipi Case Study](/_next/static/media/392aad15cb4f7f8d62fbb09d06956a6c01474472.15s49oi1t4zbg.png) ## At a Glance: The SEO Metrics Risultati reali verificati dal **Centro di Comando MultiLipi** : Crescita del traffico +300% Organic search traffic increase Language Expansion 1 → 9 French to 9 active languages Indexing Scale Thousands Property pages indexed globally Top Markets DE & EN German & English lead traffic **Technical Achievement:** Automated **Hreflang Injection** for dynamic listing URLs, enabling instant multilingual indexing without developer intervention. ## 1. The Context: High-Ticket Assets Need Global Eyes **Braux.ch** is a Switzerland-based real estate firm specializing in **luxury property listings** and resort bookings. In the world of high-end real estate, the buyer is rarely local. They are just as likely to be a banker in London, an investor in Berlin, or a retiree in Florida. ### ⚠️ La Disconnessione Despite selling assets with global appeal, Braux.ch was **digitally invisible** outside of Romandy (French-speaking Switzerland). - • **The Language Barrier:** A German investor searching for *"Luxury Chalet in Swiss Alps"* would never find Braux's French-only listing for *"Chalet de luxe dans les Alpes."* - • **The Indexing Gap:** Google does not auto-translate search results. Without a dedicated German page (`/de/chalet`), Braux was handing 100% of international search traffic to large aggregators. ## 2. The Challenge: Dynamic SEO at Scale Real estate websites are notoriously difficult to translate because they are **Dynamic**. Listings change daily. Prices update. Statuses shift from "For Sale" to "Sold." ### A. The "Ghost Page" Risk Braux couldn't just use a JavaScript translation widget. **⚠️ Il Problema:** JS widgets change the text for the *user*, but Googlebot often sees the original French page. This means zero SEO credit. **✅ The Need:** They needed **Rendering lato server** so that when Google crawls the German version, it sees actual German HTML content to index. ### B. The Hreflang Nightmare With thousands of listings multiplied by 9 languages, Braux faced a matrix of **tens of thousands of URLs**. **⚡ The Technical Hurdle:** Manually mapping Hreflang tags (telling Google "This French page matches that German page") for thousands of dynamic URLs is impossible for a small marketing team. One broken tag could de-index the entire property. ## 3. The Solution: Automated SEO Infrastructure Braux.ch integrated **Infrastruttura SEO di MultiLipi** to automate the technical heavy lifting. ![Braux.ch Website with MultiLipi Language Toggle](/_next/static/media/e480e076f8a9d7680fabdce6442614eede1e023b.15c1kottvfs0z.png) ✨ **MultiLipi's seamless integration** — offering 9 languages (EN, FR, DE, ES, AR, IT, PT, RU, NL) with automated hreflang for every property listing 🔍 ### Passaggio 1: Il Motore di Indicizzazione (Traduzione Lato Server) **HTML completamente renderizzato :** When a user (or bot) requests the German site, MultiLipi serves a pre-rendered German page **9x Site Multiplication:** Google instantly recognized thousands of "new" pages across 9 languages **Complete Property Translation:** Didn't just translate homepage—multiplied entire site size by 9x in search engines' eyes ⚡ ### Step 2: Automated Hreflang Injection **Dynamic Tagging:** As soon as a new property is listed in French, MultiLipi generates 8 corresponding language URLs **Auto Hreflang:** Correct Hreflang tags injected into header automatically for perfect cross-referencing **Zero Maintenance:** Braux team focuses on selling houses, not managing XML sitemaps 🎯 ### Step 3: Localized URL Slugs **Prima :** braux.ch/de/propriete-vendre (Confusing French slug on German site) **Dopo :** braux.ch/de/immobilien-verkauf (Native German slug) **CTR Impact:** Users trust URLs they can read—significantly improved organic CTR from German and English results ## 4. The Data Deep Dive: 300% Growth The results validated the **"Infrastructure" approach** over the "Widget" approach. ### 📈 Metric: 300% Organic Traffic Increase By opening 8 new linguistic doors, traffic didn't just trickle in—**it flooded**. 🇩🇪 🇬🇧 🇺🇸 The "Buyer" Markets Traffic from **Germany, UK, and USA** surged. These weren't casual browsers; they were high-intent searchers looking for specific Swiss assets. 🔑 Keyword Dominance Braux began ranking for English keywords like *"Swiss luxury real estate"* and German keywords like *"Ferienhaus Schweiz"*—terms they had zero visibility for previously. #### 🌍 Metric: 9 Active Markets Braux transformed from a local agency into a **European player**. **💡 Cost Efficiency:** They achieved the digital footprint of a multinational brokerage without opening a single new office or hiring a local localization team. ## 5. Future-Proofing: Il prossimo salto (GEO) Ciò che rende questo studio di caso veramente impressionante è che **questi risultati sostati ottenuti puramente con SEO tradizionale** . ### The AI-Ready Infrastructure Braux.ch achieved a **300% traffic lift** simply by letting Google index their content. They haven't even activated MultiLipi's **Generative Engine Optimization (GEO)** layer yet. Immagina il potenziale quando lo faranno. Right now, they are winning on Google. But with their data already structured by MultiLipi, they are perfectly positioned to turn on **Ottimizzazione LLM** . **🚀 The Future State:** This would structure their property specs into Data Entities, allowing them to become the cited authority not just in Google Search, but in **AI answers** on ChatGPT and Gemini. **Braux won the Search battle. They are already armed for the AI war.** Braux.ch proved that Multilingual SEO is the highest ROI activity for real estate. By simply making their listings readable to Google in 9 languages, they tripled their traffic. Now, they have the infrastructure to take that same content and dominate the AI future. Stop hiding your assets from the world. ### Indice ### Condividi Case Study ## Pronto per andare globale? Discutiamo come MultiLipi può trasformare la tua strategia di contenuti e aiutarti a raggiungere un pubblico globale con l'ottimizzazione multilingue basata sull'IA. Compila il modulo e il nostro team ti risponderà entro 24 ore.