# Case Studies Axaengineers **Source:** https://it.multilipi.com/blog/case-studies-axaengineers **Language:** Italian --- 🎓 Education Success Story # How AXA Engineers Doubled Their Student Reach and Secured 25% More International Applications From a local college website to a global academic hub. A technical deep dive into how AXA Engineers automated multilingual SEO to reach students in **Japan, Korea, and Eastern Europe**. ![Team MultiLipi](/_next/image?url=https%3A%2F%2Fstatic.multilipi.com%2Fmedia%2Fprofile_images%2Fpost_LIb3wFf.png&w=3840&q=75) Team MultiLipi •December 28, 2025• 11 min di lettura ![AXA Engineers x MultiLipi Case Study](/_next/static/media/3134ef04b45e2f7db1d077ff7a120d6706fb29b1.00d5akd2f4fqk.png) ## At a Glance: The Education Metrics Risultati reali verificati dal **Centro di Comando MultiLipi** (measured after only **1 month**): Crescita del traffico +100% Monthly views: 12k → 25k+ Portata globale 1 → 8 Languages (JA, KO, PL, RO, etc.) Student Engagement 39,849 Course catalog browsing requests ROI Impact +25% International applications increase **⚡ Rapid Results:** These metrics were achieved in just **30 days** of activating MultiLipi—demonstrating the immediate impact of proper multilingual SEO infrastructure. **Top Performers:** **Japanese (7,730 views)**e **Korean (6,229 views)** emerged as primary drivers, with **Polish (5,813 views)** showing Eastern European demand. ## 1. The Context: Knowledge Should Have No Borders **AXA Engineers** is a leading educational institution providing **course materials, research updates, and enrollment information** to aspiring engineers. In the competitive world of international education, accessibility is key. ### ⚠️ La Disconnessione While engineering principles are universal, the **language of instruction** is often a barrier. - • **The Discovery Gap:** A brilliant student in Tokyo searching for *"Engineering Scholarship"* in Japanese (*工学奨学金*) would never find AXA's English-only admissions page. - • **The Missed Enrollment:** International students often hesitate to apply if they cannot fully understand the syllabus or prerequisites. By not speaking their language during the *research phase*, AXA was losing them to local competitors. ## 2. The Challenge: Academic SEO at Scale Translating a college website is uniquely difficult because it involves **complex academic terminology** and constantly changing course data. ### A. The "Course Catalog" Indexing Problem AXA needed more than just a homepage translation. They needed their **entire course catalog indexed**. **⚠️ Il Problema:** Many translation tools use "Overlay" technology that Google can't see. This meant that while a user might see the page in Spanish, Google still indexed it as English. **✅ La Necessità:** Avevabisogdi **Rendering lato server** so that searches for specific terms like *"Civil Engineering Syllabus"* in Spanish would land directly on the correct page. ### B. The Terminology Risk Academic integrity is non-negotiable. **⚠️ Il Rischio:** Mistranslating *"Bachelor of Science"*o *"Credit Hours"* could confuse students and damage the institution's reputation. **✅ La Soluzione:** They needed a system with **Glossary Memory** to ensure that faculty titles and course names remained consistent across all 8 languages. ## 3. The Solution: Automated Academic Infrastructure AXA Engineers integrated **Infrastruttura SEO di MultiLipi** to automate their global outreach. ![AXA Engineers Multi-Language Website](/_next/static/media/770dcb914dd4875ffdeac5c2049b756dc19a006c.016ri0wrozl32.png) ✨ **8-language toggle deployed** — FR, DE, JA, KO, PL, RO, ES, EN — with full course catalog indexing and academic terminology consistency 🔍 ### Step 1: The Indexing Engine (Hreflang for Schools) **Rendering lato server :** Fully rendered HTML to search engines—overlay tricks that Google can't see **Hreflang Automation:** Automatically injected Hreflang tags for all 8 languages ensuring proper geo-targeting **Duplicate Content Fix:** Eliminated penalties and signaled to Google that AXA is relevant for non-English queries 🌐 ### Passaggio 2: Slug URL Localizzati **Native URL Structure:** Before: /courses/mechanical | After: /ja/courses/kikai-kogaku (Japanese slug) **200% CTR Increase:** Students trusted links that looked like local resources, not foreign websites **Organic Traffic Surge:** Multilingual query traffic increased dramatically with localized URL paths ⚡ ### Step 3: The "Zero-IT" Deployment **Integrazione WordPress :** Marketing team launched entire multilingual site without custom code **7-Day Launch:** Full deployment in just one week—IT bottlenecks or approval delays **Instant Updates:** Course changes automatically propagate across all 8 language versions ## 4. The Data Deep Dive: 100% Traffic Growth I risultati hanconvalidato il **Approccio "Infrastruttura"** sull'approccio "Widget". ### 🌏 Unlocked: The Asian & Eastern European Markets The traffic breakdown was startling. The demand wasn't coming from Western Europe; it was coming from **high-growth engineering hubs**. 🇯🇵 🇰🇷 East Asian Surge **Japanese (7,730 Views)**e **Korean (6,229 Views)** became top traffic sources. This suggests a massive, previously untapped demand for Western engineering education in these tech-forward nations. 🇵🇱 🇷🇴 Eastern European Connection **Polish (5,813 Views)**e **Romanian** traffic spiked. Aligning with growing student mobility from these regions seeking quality engineering programs. #### 📊 Metric: 25,000+ Monthly Views Traffico **doubled from 12k to 25k+** in just 30 days. **💡 Perché è importante:** This wasn't "viral" traffic. It was *"Search" traffic*. These are students actively looking for education. The **25% increase in applications** proves that this traffic was high-quality and high-intent. #### 🎯 Metric: 39,849 Translation Requests Quasi **40,000 course catalog browsing requests** from prospective students. **🔥 The Engagement Signal:** Students didn't just land on the homepage—they *explored deeply*. They read course descriptions, prerequisites, and faculty bios. This level of engagement indicates serious consideration, not casual browsing. ## 5. Future-Proofing: Il prossimo salto (GEO) AXA Engineers has achieved this doubling of traffic purely through **SEO Tradizionale** (Indexing, Hreflang, Keywords). ### Non hannemmeattivato ancora il GEO **Immagina il potenziale quando lo faranno.** Right now, they are winning on Google. But with their course data already structured by MultiLipi, they are perfectly positioned to turn on **Ottimizzazione LLM** . **🎓 The Future State:** This would structure their syllabus and faculty data into **Knowledge Graph Entities**, allowing them to become the cited authority when a student asks ChatGPT: *"Which colleges offer Mechanical Engineering degrees for international students?"* AXA Engineers won the Search battle. They are already armed for the AI war. AXA Engineers proved that education has borders if you build the right infrastructure. By simply making their courses readable to Google in 8 languages, they doubled their traffic and increased international applications by 25%. They didn't just translate a website; they exported their mission. Stop hiding your courses from the world. ### Indice ### Condividi Case Study ## Pronto per andare globale? 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